Why the trend of flower jewellery is blossoming in India
The recent spate of celebrity weddings has led to a rush of orders for brands offering jewellery and accessories made using flowers
Like the rest of the world, Srishti Kapur, co-founder of the Mumbai design studio Floral Art, found out what actor Alia Bhatt wore for her April wedding functions from the photographs she shared on Instagram—the white and gold floral corsages Bhatt wore for her mehendi and haldi ceremonies had been made by her team. “When it comes to celebrity brides, we sometimes know who it’s for, and at other times we only have hints. There are NDAs (non-disclosure agreements) you have to sign with wedding planners, so we don’t know our floral jewellery is going to a celebrity wedding until we see the pictures. And that was the case with Alia’s,” says Kapur.
Floral Art was set up 20 years ago by her mother, Kavita Kapur. In the initial years, the mother-daughter duo, trained in the Ohara and Sogetsu schools of Ikebana, focused on bouquets and floral décor. The idea of floral jewellery, Kapur recalls, came randomly from a client. In early 2016, they ventured into weaving fresh and dry flowers into necklaces, haath phool, earrings, maang tikkas and more. It was, as Kapur puts it, “all experimental and fun” in the beginning.
Source: